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New Delhi:
Parle-G, the biscuit known to be the common man’s companion with tea, has become a trending topic after making record sales in the time of coronavirus. Many on Twitter welcomed the news and posted anecdotes surrounding Parle-G biscuits.
Actor Randeep Hooda tweeted: “My whole career is fueled by chai and Parle-G since theatre days. Can you imagine how much less single use plastic waste there will be if just Parle-G changed its packing to an alternate biodegradable material? Now the sales are up let’s see the contribution to a better tomorrow too.”
My whole career is feuled by chai and Parle-G since theater days.. Can you imagine how much less single use plastic waste there will be if just Parle-G changed its packing to an alternate biodegradable material? Now the sales are up let’s see the contribution to a better Tom too pic.twitter.com/mHdZhbr7X9
— Randeep Hooda (@RandeepHooda) June 9, 2020
Environmentalists and activists including Afroz Shah retweeted his post and commented that the company should move towards eco-friendly packaging.
Parle-G biscuits, lost in the crowd of brands and trendier variations, suddenly became popular during the three-month coronavirus lockdown. The biscuits, with their familiar yellow wrapping with the image of a grinning toddler, were bought in bulk by non-profit groups and people distributing food packages among migrants walking to their villages. The company also announced it would donate three crore packs of Parle-G biscuits when the pandemic intensified in India, a PTI report said.
Twitter users have been sharing their Parle-G moments since yesterday. The universal theme – it’s more than just biscuit. The biscuit was described by many as an “emotion”, a “childhood memory”.
#ParleG is not biscuit it’s an emotion.
All 90s kid(not kids) can relate
— Geeta Dhami (@Geeta76350976) June 9, 2020
#ParleG
Our childhood first crush that parle-G girl.
❣️ pic.twitter.com/lxGsryPDRI— Anvesh Mantri???????? (@anve7enosh) June 9, 2020
@officialparleg
I have grown eating #ParleG biscuits. Nothing can replace the taste of it. What a taste and dipping in tea adds to that. Now my daughter loves the same #ParleG. It’s nit just #BharatKaapnaBiscuit it’s not only emotion, I feel it’s an identity of our rootedness.— Divya Singhal (@ajmerkidivya) June 9, 2020
Thank you for sharing this beautiful throwback, Prayas :)#ParleG is happy to be #BharatKaApnaBiscuithttps://t.co/zRL5ET9x4k
— Parle-G (@officialparleg) June 9, 2020
Many were ecstatic over the fact that the company, which had suffered losses in recent years, had recorded the best sales in years.
High Sir! 🙂
Thank you for all your love. #ParleG is happy to be #BharatKaApnaBiscuithttps://t.co/zR9odjgWrV— Parle-G (@officialparleg) June 9, 2020
Nahi, Prithvi pe hi hai apun! Apne Bharat ke saath hai #BharatKaApnaBiscuithttps://t.co/pVZECydqng
— Parle-G (@officialparleg) June 9, 2020
“The growth was phenomenal and as a result Parle was able to increase its market share by 4.5 to 5 per cent during the lockdown,” senior company official Mayank Shah told Press Trust of India.
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